This week's Element is a familiar one...Color! But in our Color Theory series we talked abut the kinds of color, and color choice considerations, but it's more than that.
Where you choose to place your colors can make a word of difference. Sometimes, finding a 100% exact color match in a print you're working with is far easier said than done...especially if it's an unusual or older palette. If you find a "close enough" match, sometimes placing it some distance away from the focus is all it takes to trick the eye into seeing a match overall (even if it's not perfect).
Color is also a good tool to accomplish some of the other elements and principles. Want to move the eye around? Throw in some yellow. Want to evoke feelings of calmness and tranquility? Focus on cooler colors. Do you want to draw attention to a certain feature? Use a complementary color to make that feature pop.
Here are some beautiful examples of using color with purpose:
No comments:
Post a Comment
Start or join the discussion by leaving us a comment below! Please keep comments kind and constructive.